In May last year Rio Real introduced a first for Spain – dynamic prices for green fees on the Costa del Sol. The unique system that gives clients total control over how much they pay for a round of golf has been a resounding success among both golfers and agencies. Read on to discover how Rio Real has changed the face of golf on the Costa del Sol in just the space of a year.
The concept of dynamic green fees on the Costa del Sol
Rio Real’s pricing system works on the premise of demand. Green fee prices fluctuate depending on the date and time of play, and the number of golfers looking at the calendar. Early-bird bookers get some of the best discounts especially if they book several months in advance. But there are also great deals for last-minute games. All players have to do is take a look at the calendar and click on the price that suits them best.
See for yourself: check out the Rio Real calendar showing you the best green fees on the Costa del Sol.
Easy prices and booking for golf
One of the reasons behind the success of Rio Real’s innovative system for green fees on the Costa del Sol lies in its simplicity. Prices are colour-coded and you can see a month of deals at a time.
“The Rio Real Golf system of dynamic prices is the best I’ve seen for different golf courses,” says Brigitte Ruiz López, from Brigitte Golf Bookings. She values the ease of booking. “The times are easy to see as are the prices,” she points out.
Patric Nilsson from Golf Service agrees. “With the live view, we can tell clients straight away what is available and how much it costs,” he explains. “All they have to do is tell us if they’re interested or not.”
See for yourself: the Rio Real booking system is simplicity itself. Click here to discover.
A win-win for agencies
Agencies working with Rio Real for golf bookings are more than happy with the dynamic pricing system. “The online booking is very efficient for our staff,” says Patric. “This system also prevents booking errors between us and Rio Real.”
Brigitte agrees. “I’m extremely happy because it allows me to book very quickly and provide a premium service to my clients, which is what it’s all about,” she says.
A win-win for golfers
Golfers who play at Rio Real also have nothing but praise for the dynamic pricing system. “Our clients have welcomed with open arms our new way of booking green fees,” says Antonio Gómez, Director of Sales at Rio Real Golf & Hotel. “They are more than satisfied with the simplicity of the system, but most of all, love the way they can check prices at any time and bag the one that suits them best.”
Using dynamic prices to book green fees on the Costa del Sol is still unusual and Rio Real Golf remains something of a pioneer in the field. However, as it has proved since its birth as one of the first golf courses on the Costa del Sol back in 1965, Rio Real Golf isn’t afraid of innovation especially when it comes to offering added value to golfers. After one very successful year, dynamic prices are definitely here to stay.
See for yourself: book your round of golf at the price to suit you now.
